The PMDD Business Method

Your Business Reset

This is what it looks like to do the work properly.

Three belief pillars.

Three Beliefprints™.

Three complete resets.

Twelve weeks.

A business that is in sync with your cycle, not pushing against it.

The PMDD Business Method is a 12 week 1:1 programme for women with PMDD, working through Authority, Pricing, and Boundaries, in that order, using the complete Beliefprint™ Method.

Not one belief. All three. Not just symptoms managed. The story underneath, reset.

With the time and space to let each shift settle before we move to the next.

You've done the work.

Probably quite a lot of it.

Journaling... coaching... Cycle tracking apps, courses, meditation, the lot.

And things have changed. You understand your PMDD better than you did two years ago. You know that.

But...

The pricing thing keeps coming back. You'll have a good fortnight and then lower a quote before anyone client even asked.

The authority thing keeps coming back. You get visible, start building some consistency, and then a hard week arrives and you go quiet for three.

The boundary thing keeps coming back. You're consistent for a fortnight and then slowly get caught under the weight of everyone else's needs.

You know what these are. You've named them. You've tracked your cycle around them.

And yet, they're still there.

This is certainly not due to a lack of working hard enough, and neither is it because your hormones are the whole story. The belief underneath, the one your hardest weeks keep turning up loud, has just never been reset.

Managing your cycle changes when you work. It doesn't change what you believe about yourself when a hard week speaks.

That's the piece most PMDD support misses entirely.

That's what The PMDD Business Method is for.

Why three? Why in this order?

Because your beliefs don't operate in isolation, and PMDD doesn't turn the volume up on just one of them.

The Authority Belief - the one that says you're not quite expert enough, not quite ready, is directly connected to your Pricing Belief. Because if you don't fully believe you're the authority, you can't fully believe you deserve the rate.

And both of those are connected to your Boundary Belief. Because if you don't believe you're worth it, you'll keep saying yes when you mean no, over-delivering in your good weeks to compensate for the quiet ones.

They feed each other, and PMDD's hard weeks feed all three at once. Which means resetting one, partially, isn't enough.

The PMDD Business Method addresses all three. In order. Properly.

And the sequence matters. Authority first, always, because everything else flows from how you see yourself. Women who reset their authority Beliefprint™ in month one arrive at the pricing work with significantly less resistance. Women who reset both arrive at boundaries with room to breathe they've never had before.

That's the compounding effect of doing all three, properly, together, across a full three cycles.

The PMDD Business Method

A 12 week 1:1 programme with me, your PMDD coach, working through all three Beliefprint™ pillars using the complete Uncover, Release, Reclaim process, built for a brain that runs in fortnights.

Each month focuses on one pillar.

Each week within that month moves through one stage of the process.

And each fourth week is yours, no call, just space to live what you've reset before we move to the next, timed where possible around your own cycle rather than a rigid calendar.

9 calls together.

3 complete resets.

12 weeks of real, root level change, built around your own months.

Three months.

Three releases.

A business built from who you are becoming, on every week of your cycle.

Your 12 Weeks:

Month 1: AUTHORITY

Own your voice. Lead from who you already are, hard weeks included.

Week 1  Uncover:  We find your authority Beliefprint™ and map its Volume Dial: how loud it gets in your hard weeks, how quiet in your good ones

Week 2  Release:  We release the old identity, the one that’s been making you wait for a good week before you feel allowed to lead

Week 3  Reclaim:  We anchor the woman who leads with certainty on any week of the month, not just the confident ones

Week 4  Implement:  No call. You live the new belief and notice what shifts, whatever week you are in

Month 2:

PRICING

Charge what you’re worth on your best week AND your worst.

Week 5  Uncover:  We find your pricing Beliefprint™, the belief underneath the number, and what your hard weeks have been adding to it

Week 6  Release: We release the belief that your worth is conditional on how available you are every week of the month

Week 7  Reclaim:  We anchor the woman who prices for her whole cycle, not just her good half

Week 8  Implement:  No call. You receive. You notice where the old belief tries to get loud again

Month 3:

BOUNDARIES

Protect your energy. Build from wholeness, not from an apology.

Week 9  Uncover:  We find your boundary Beliefprint™, the belief that says you have to hold everything together for everyone, every week

Week 10  Release:  We release the identity of the capable one, the always available one, the one who over delivers to make up for her hard weeks

Week 11  Reclaim:  We anchor the woman who protects her energy without guilt, and builds a diary with a proper handover in it

Week 12  Closing call:  We look back across the full 12 weeks. We witness how far you’ve come. We look forward

Everything inside The PMDD Business Method

9 x 60 minute 1:1 calls on Zoom across 12 weeks

Week 4, 8, and 11 are implementation weeks, no call, full integration time built in

Week 12 closing reflection call, witnessing the full journey and setting the vision forward

Full use of the Volume Dial and Breadcrumb Trail methodology across all three pillars

The complete Uncover, Release, Reclaim process applied to Authority, Pricing, and Boundaries

Every call flexes to wherever you are in your cycle that week, always

Between call support via WhatsApp

A closing summary of your three Beliefprints™, what they were costing you, and what's true now

READY TO DO THE WORK?

Three months. Three complete resets. A business, and a woman, built for the whole month

I created The PMDD Business Method for you if...

  • You're a woman with PMDD who knows something is running your business underneath the surface, and you're done managing it one hard week at a time

  • You've done the cycle tracking and the mindset work, the patterns keep coming back, and you know it's time to reset the belief, not just the schedule

  • You've had a PMDD Breakthrough Session and you know there's more work to do, across all three pillars, not just the one we uncovered

  • You're ready to commit three months to resetting the beliefs that have been running your authority, your pricing, and your boundaries

  • You want to do this properly, with depth, with support, and with the time for each shift to actually land

  • You're ready to build a business from the woman you're becoming, not the survival patterns your hardest weeks have handed you

This isn't for you if...

  • You're looking for business strategy, accountability, or an action plan alone, this is belief work, not strategy coaching

  • You want a quick fix. Real reset work takes time and honesty

  • You'd rather manage the symptoms forever than look at what they've taught you to believe

Investment:

£995 in full

or

3 payments of £335

To apply, click the button below. You'll be invited to share a little about where you are in your business, and your PMDD, and what you're working through.

I will review your application and be in touch within 48 hours.

What shifts when you reset all three?

Every woman who goes through The PMDD Business Method names a different moment as the most significant.

For some it's week two, the release call, when something they've been carrying since long before their diagnosis finally gets put down.

For some it's the pricing month, when they realise the number was never about their capability, it was about the apology they'd been quietly paying.

For some it's the boundary work in month three, when they say no on a hard week for the first time, without three days of guilt that follow.

The shift is always real. It's always specific. And it always changes something in the business that felt like a strategy problem, but was never really about strategy at all.

Meet Your Coach

I'm Ceri, a CPD accredited PMDD coach and belief coach based in South Wales, and the founder of the Beliefprint™ Method.

I was the number one Porsche salesperson in the UK. Then I started a cake business after becoming a mum, and undercharged so badly I nearly broke myself doing it. Same woman. Same capability. And underneath it, a hormonal pattern I didn't have a name for until I reached my early 40's.

It was then that I realised the worth I'd been chasing was never going to be found in achievement. It was always going to be found in understanding what my hardest weeks had been teaching me to believe, and resetting it properly.

The PMDD Business Method is the programme I wish had existed when I was sitting in that cake kitchen, undiagnosed and blaming myself, month after month.

I'm so glad I get to offer it now.

FAQ's

Do I need to have had a PMDD Breakthrough Session before joining?

No, the Method is a standalone programme. That said, if you've already had a session, you'll arrive with a head start: you know how the process works and you've had a first reset. Either way, we start from where you are.

Do I need a formal PMDD diagnosis to join?

No. Plenty of women joining are managing PMS, PMT, or a hormonal pattern they've never had properly named. If your working life runs in fortnights and the same beliefs keep resurfacing, this is built for you.

What's the difference between this and other coaching programmes?

Most coaching programmes work on strategy, mindset, or accountability, all valuable, but none of them address the belief underneath, or how your cycle keeps that belief fed. The PMDD Business Method goes there specifically: what the belief is, how loud your hard weeks make it, and the reset that makes lasting change possible. If you've done other coaching and the patterns keep coming back on the same fortnight every time, this is why. And this is what's different.

Will I get support between calls?

Yes, WhatsApp Monday to Friday with a 24 hour response window.

What if something comes up and I need to reschedule a call?

Life happens, especially with PMDD. Calls can be rescheduled with 48 hours' notice, and if a hard week catches you by surprise, we'll always find a way through it together. All calls are recorded and shared so nothing is ever lost if circumstances change.

I'm already working with another coach. Can I do this alongside that?

Yes. The PMDD Business Method works at the belief layer underneath everything else. If you're working with a strategy or business coach, or seeing a doctor for your PMDD, this work directly supports both, because the beliefs you're resetting here are the ones that have been blocking the strategies you already know and the management plan you already have.

I'm not sure if I'm ready. Should I wait?

"Not feeling ready" is itself often a belief, and frequently an authority one. If you're not sure this is the right next step, start with the PMDD Breakthrough Session, a single 75 minute session that will help us both find out what's actually going on, and whether the full Method is right for you right now.

What's your refund policy?

Due to the nature of the work and the preparation that goes into each programme, The PMDD Business Method is non refundable once the programme has begun. If you have questions about whether this is right for you before applying, please book a PMDD Breakthrough Session or send a message, I'd rather we both know this is the right fit before we start.

You’ve been managing these beliefs for long enough.

Three months.

Three resets.

A business built from who you're becoming, on every week of your cycle.

The PMDD Business Method is for the woman who's done the surface work and knows it's time to go deeper.

Who knows the belief is there.

Who's ready to find it, reset it, and rebuild from somewhere solid, whatever week it is.

Applications are reviewed individually. I am only able to work with a small number of women at a time.

© Copyright 2026 Ceri Brown Coaching