The Cycle Synced Business Blueprint
Build a business that works with your whole cycle - not just the weeks you feel your best.
A 1:1 coaching programme for ambitious women with PMDD or severe PMS who are tired of building momentum, losing confidence, pulling back... and starting all over again every month.
You're not inconsistent... But I understand why if feels that way.
There are weeks when you feel like the business owner you know you can be. You have ideas. You make decisions. You show up. You sell. You can see exactly where you want to go.
And then something changes.
Suddenly the plan you were excited about doesn’t feel right anymore.
The content feels harder to write. Selling feels uncomfortable. You start comparing yourself to everyone else. Your confidence disappears. You question your prices. Your clients feel more demanding. Everything feels louder.
So you pull back.
And when you start feeling better again? You’re not simply picking up where you left off. You’re trying to rebuild your momentum. Catch up. Repair the things you changed. Work twice as hard. And convince yourself that next month will be different.
Until it happens again...
What if the problem isn't you after all...
What if you’ve been trying to run your business using a model that assumes you’ll have roughly the same capacity every week?
Because you probably won’t. And that’s okay.
The answer isn’t forcing yourself to become more consistent.
It isn’t squeezing more productivity out of your difficult days.
And it certainly isn’t shrinking your ambition to fit your PMDD.
The answer is building your business differently.
One that expects your capacity to change.
One that has a plan for the difficult days.
One that doesn’t require you to make important decisions when you don’t trust your own judgement.
One that allows you to step back without everything stopping.
And one that still gives you room to grow.
You don’t need 30 good days to build a successful business.
This is one of the biggest beliefs I want to challenge. When you’re self employed it’s easy to look at people who appear to be consistently posting, launching, networking, selling and serving, and think...
How am I supposed to compete with that?
But we’re not trying to turn you into them, we’re building something around you.
Your strengths.
Your goals.
Your clients.
Your capacity.
Your cycle.
Your life.
So instead of asking:
“How do I make myself perform the same way every week?”
we start asking:
“How can my business work brilliantly without requiring me to show up consistently?”
That’s where everything changes.
Introducing The Anchor Method™
An anchor holds steady, regardless of the weather. And that's everything... we don't need calmer seas, we need a steadier you.
The Anchor Method is a six stage approach to helping you understand your patterns, rebuild trust in yourself and create a business that can hold steady throughout your whole cycle.
A - Assess the pattern
N - Name the lie
C - Create the Lutel Plan
H - Hold your boundaries
O - Organise the full-cycle business
R - Run the full cycle
Your 12 Weeks:
A - Assess the Pattern
Stop guessing what’s happening.
We’ll map what actually changes across your cycle; your energy, confidence, visibility, decision making, boundaries, workload and relationship with your business.
We’ll look for the patterns you’ve probably been living inside for years without realising they’re patterns (you can’t change what you can’t see).
You’ll leave this stage understanding your pattern instead of blaming yourself for it.
N - Name the Lie
Separate what you feel from what you know.
PMDD can make certain thoughts feel incredibly convincing.
I’m not good enough. My business isn’t working. I’m charging too much. Everyone else is ahead of me. My clients are disappointed in me. I can’t do this.
We’re going to identify the stories that become loudest for you and understand what’s underneath them.
There's no plastering positive affirmations over them, it's so you can recognise:
I’ve been here before. I don’t have to act on this today.
You’ll start trusting yourself without needing every thought to feel good first.
C - Create the Luteal Plan
Stop making the plan from inside the fog.
We’ll decide in advance what happens when your capacity drops.
What continues?
What can move?
What gets simplified?
What decisions wait?
What support do you need?
What are your personal business red flags?
Instead of reaching your hardest days and thinking “How the hell am I supposed to do all of this?”…
the decisions have already been made.
H - Hold your Boundaries
Stop apologising for having needs.
This isn’t only about your diary.
We’ll look at where you’re over-delivering, people-pleasing, saying yes too quickly, making yourself permanently available or feeling guilty when you need space.
We’ll create boundaries that protect your capacity without making you feel like a bad coach, consultant, creative, service provider... or human.
Because needing a quieter day doesn’t make you unreliable.
And a boundary doesn’t need an essay attached to it.
O - Organise the Full Cycle Business
Build the business around reality.
This is where we zoom out.
We’ll look at the way your business actually operates.
Your client delivery.
Marketing.
Visibility.
Sales.
Content.
Admin.
Planning.
Launches or promotions.
Rest.
And we’ll start putting the right things in the right places.
Not with a rigid colour-coded cycle-syncing schedule you have to follow perfectly.
With enough structure that your business supports you instead of constantly demanding more from you..
R - Run the Full Cycle
Stop waiting for the “good version” of you to take over again.
This is where everything comes together.
We’ll look at what happened when you started doing things differently.
What worked? What didn’t? What surprised you? Where did the old patterns creep back in? What does your next cycle need?
Because the goal isn’t perfection.
The goal is learning to run your business with enough awareness and trust that a difficult week doesn’t automatically become a difficult month.
Your cycle can change.
Your capacity can change.
Your business doesn’t have to lose its direction every time they do.
By the end of our work together…
I don’t want you simply knowing more about PMDD.
I want you running your business differently because of what you know about yourself.
You’ll understand the patterns that have been affecting your business.
You’ll know which thoughts need attention, and which need time.
You’ll have a plan for the days when your capacity drops.
You’ll have clearer boundaries with clients, work and yourself.
You’ll understand where different parts of your business fit best for you.
You’ll know how to step back without disappearing.
And most importantly…
you’ll have evidence that you can trust yourself through the whole month.
Not because every day feels the same.
Because you’ve stopped expecting it to.
Imagine what that could change...
Imagine reaching your difficult days and not immediately questioning your entire business.
Imagine looking at a quiet sales week without deciding you’ve failed.
Imagine needing a day off without spending that day feeling guilty about everything you’re not doing.
Imagine not rewriting your prices when your confidence dips.
Imagine knowing exactly what still needs doing, and giving yourself permission to leave the rest.
Imagine planning your business around your actual capacity instead of constantly trying to live up to someone else’s.
Imagine coming out of your difficult days…
and having nothing to repair.
No offers you panic-discounted.
No clients you over-apologised to.
No plans you abandoned.
No week of frantic catching up.
You simply…
carry on.
That’s the shift we’re creating.
What's included in The Cycle Synced Business Blueprint?
12 weeks, six live 1:1 coaching calls (60 - 75 minutes each)
Six tools built in full for you to keep: The Cycle Map, The Luteal Lie List, The Boundary Anchor, The Full Cycle Planner, and The Proof Log. All six built together using your real data, not templates for you to complete by yourself
Support between calls via WhatsApp, Monday - Friday
Ongoing access to The PMDD Business Community, you're doing this alongside other women who get it.
READY TO DO THE WORK?
Three months.
Six 1:1 coaching calls.
A business built for the whole month, and the tools for the CEO behind the business.
Is the Cycle Synced Business Blueprint for you?
This is for the woman who is still ambitious.
I want to be really clear about this.
This programme isn’t about teaching you to do less with your life because you have PMDD.
It’s not about telling you to accept that you’ll never earn what you want.
It’s not about building the smallest possible business so nothing ever feels difficult.
You are allowed to want more.
More income.
More clients.
More impact.
More freedom.
More success.
We’re simply going to stop building that success on the assumption that you have to feel brilliant every day to achieve it.
Because you don’t.
Investment:
£995 in full
or
3 payments of £335
The Cycle Synced Business Blueprint is a private coaching experience built around you and your business.
You’ll receive:
6 x 1:1 coaching sessions
We’ll work through the six stages of ANCHOR together, applying each one directly to your business.
Your personalised ANCHOR Blueprint
Not somebody else’s ideal schedule. A practical way of working based on your patterns, priorities and capacity.
Your Luteal Plan
Clear decisions made in advance for your harder days.
Your Reality Anchors
Personal reminders, evidence and tools to help you recognise when old beliefs are taking over.
Between session actions
Small, purposeful experiments that help you put what we’re discussing into practice in your actual business.
Meet Your Coach, Ceri
If there’s one thing I know, it’s that capability doesn’t protect you from self-doubt.
I’ve sold more than 35 million pounds worth of sports cars during my sales career.
I became the UK’s number one Porsche salesperson.
I’ve run my own businesses.
I’ve achieved things I once couldn’t imagine achieving.
And none of that stopped me having days when my own brain made me question what I knew about myself.
Understanding PMDD gave me context.
But context alone didn’t change everything.
I also had to look at the beliefs underneath it.
The expectations I’d placed on myself.
The way I worked.
What success was supposed to look like.
And the way I responded when I didn’t feel like the capable version of me.
That’s why my work isn’t simply about cycle syncing.
I combine business strategy, belief work and cycle awareness.
Knowing when your difficult days are coming is useful, but knowing how to build a business that can handle them?
That’s powerful.
A few questions you may have...
“But what if my cycle isn’t predictable?”
It doesn’t need to be.
This isn’t about predicting exactly how you’ll feel on day 23.
We’re looking for patterns while also building enough flexibility that your business doesn’t collapse when the pattern changes.
“What if I haven’t been officially diagnosed with PMDD?”
You don’t need a diagnosis to work with me.
If you recognise a significant cyclical shift in the way you feel and the way you experience your business, we can work with what’s happening for you.
My coaching doesn’t replace medical care, diagnosis or treatment.
“What if I need to cancel a session because of my symptoms?”
Then we’ll work with that.
It would be pretty ridiculous for me to build a PMDD coaching programme that punished you for experiencing PMDD.
We’ll agree clear, supportive boundaries around sessions when we begin so you know exactly what happens if you need to move one.
“What if I don’t have loads of clients yet?”
You don’t need a huge business.
But this programme works best when you have a real business to apply the work to, whether you’re growing it, rebuilding it or trying to make it more sustainable.
“Couldn’t I just track my cycle and do this myself?”
You absolutely can start there.
In fact, I want you to understand your cycle.
But ANCHOR goes further than tracking.
Because knowing:
“I usually feel awful around this point of the month”
is different from knowing:
“This is what happens to my beliefs, decisions and behaviour when I feel like this... and this is how my business responds.”
That’s the work we do together.
Join me for The Cycle Synced Business Blueprint.
Six private coaching sessions using the full ANCHOR Method™ to rebuild the way your business works around your whole cycle.
Your difficult days don’t get to decide how successful you’re allowed to become.
You don’t need to wait until you’ve “fixed” yourself.
You don’t need to become endlessly consistent.
And you certainly don’t need to stop being ambitious.
You need to understand yourself.
Trust yourself.
And build a business capable of supporting all of you.
Let’s build it.
(Applications are reviewed individually. Due to the intensity of this coaching programme I am only able to work with a small number of women at a time.)