
Does this sound like your life?
One week you're flying. The next, everything feels different.
You've got the ideas.
You know what you're capable of.
And when you feel good? You can see exactly where you want your business to go.
Then something shifts.
The price you were confident about? It suddenly feels too high.
The post you were excited to share? Now it's just embarrassing.
The client call in your diary? Impossible.
You start wondering whether everyone else is better at this than you.
You want to hide.
Cancel.
Change the plan.
Maybe even burn the whole bloody thing down and start all over again.
And then...
the fog lifts.
You look back and wonder:
Why did I think that?
Why did I send that message?
Why did I change something that I was so proud of?
Why does this keep happening?
If your business feels like it's being run by two different versions of you...
you're exactly who I designed my coaching business for.

PMDD doesn’t mean you can’t build a successful business.
But trying to run one as though your energy, confidence and capacity are exactly the same every day?
That’s exhausting.
I don’t want to teach you how to become more disciplined.
I don’t want you forcing yourself to show up when everything in you is screaming to stop.
And I’m definitely not here to tell you to just “think positively.”
Instead, we’ll look at what’s actually happening.
The patterns.
The decisions.
The beliefs that suddenly become deafening during your hardest days.
And the way your business is currently asking things from you that simply don’t work for your whole cycle.
Then we change it.
Not so you become the same version of yourself every day...
So your business no longer needs you to be.
This is where ANCHOR™ comes in.
ANCHOR is my approach to helping women with PMDD stop rebuilding their business every time their cycle knocks their confidence.
Together, we:
A - Assess the Pattern
See what’s actually happening across your cycle, without judgement.
N - Name the Lie
Identify the beliefs PMDD turns up to full volume.
C - Create the Luteal Plan
Decide in advance what happens when your capacity drops, so you don’t have to figure it out from inside the fog.
H - Hold Your Boundaries
Create boundaries around clients, communication, workload and yourself.
O - Organise the Full-Cycle Business
Build your business around your real capacity instead of constantly fighting it.
R - Run the Full Cycle
Learn to trust yourself through every part of the month, not only on your best days.
The goal isn’t to eliminate the difficult days...
It’s to stop those days from deciding what happens to your business.

I know what it’s like to look incredibly capable from the outside while having absolutely no idea why you feel like a different person at certain points of the month.
I’ve run businesses.
I’ve sold more than 35 million pounds worth of sports cars during my sales career.
I was named the UK’s number one Porsche salesperson.
I’m ambitious. Driven. Capable.
And none of that stopped me having days when everything felt harder than it should.
For years, I thought I needed to be stronger.
More confident.
More consistent.
Better at coping.
Eventually, I realised I wasn’t failing at being the woman I thought I should be.
I needed to understand the woman I really was.
That changed the way I looked at confidence, business and success.
And it’s why I now help other women stop measuring themselves against a version of entrepreneurship that was never designed with them in mind.
When you’re in the middle of a difficult day, it can feel like this is just how you are.
Tracking helps you see something different.
My FREE cycle tracker will help you notice what’s happening to your mood, confidence, energy and business decisions across the month, so you can start separating what you feel today from what you deep down know to be true.


When you’re ready to change the way you run your business altogether.
This is the deeper work.
Over six 1:1 coaching sessions, we’ll work through my ANCHOR Method™ to understand your patterns, challenge the beliefs PMDD amplifies and restructure your business around the reality of your whole cycle.
The goal isn’t to make every week look the same, it’s to build a business that doesn’t unravel when you don’t feel the same.
A business where you can make money, serve your clients, grow and be ambitious…
without needing 30 good days every month to make it work.
12 weeks, 6 x 1:1 Zoom calls, WhatsApp support between sessions, £995